Fragrance house

Soki London

Soki London was founded by Sophie King, whose early experience included work in an independent fragrance boutique in Lancashire and almost a decade as a management consultant in London. In 2015, King launched the Soki London YouTube channel to explain fragrance and review perfumes; the online community that formed around it became the foundation for the brand. After her father’s death during the Covid-19 pandemic, she pursued the creation of her own fragrance house, launching Empress with community support through Kickstarter in 2022. Empress was developed collaboratively by King and perfumer Ruth Mastenbroek, with input from the online community. Soki London’s creative identity presents fragrance as personal expression, giving each scent a distinct character and emotional identity associated with a different side of modern femininity. Its development model is community-led, involving fragrance wearers in ideas and decisions. The brand’s early fragrance recognition included Aphrodite receiving Fragrantica’s Best British Niche award for 2023.