Fragrance house

Son Venïn

Son Venïn is an independent perfume brand based in Oslo, founded in 2016 by Dag Laska; its first fragrances launched that autumn. The brand was born at Oslo design studio Bleed, which developed its naming, visual identity, design system, packaging, and art direction. Led creatively by Laska, whose background is in identity design, Son Venïn connects Scandinavian and Nordic cultural references and olfactory memories with a continental approach, treating visual design and fragrance as connected parts of the brand. Its perfumes are gender-inclusive, inviting individuals to choose what they want to smell like rather than follow gender rules. In 2020, Posthume won Gold in the Independent Category at the Art and Olfaction Awards. The fragrance links Nordic heritage, cold climate, extreme nature, and tar from traditional buildings.