Fragrance house

Sorcellerie

Sorcellerie Apothecary opened online in May 2022, founded by Caitlin Hayes, a self-taught perfumer who began making perfume after discovering indie perfumery in 2020 and finding that the bright, bold scents she wanted were not readily available. Its original identity centered on whimsical, fantasy-inspired perfumes designed to feel magical or sorcerous. Hayes formulates the brand’s scents, approaching perfume creation like writing poetry by deconstructing and restructuring materials into emotionally expressive compositions. The brand’s olfactory focus includes vanillas, fruits, and gourmands, paired with imaginative concepts. In January 2024, it began transitioning from Sorcellerie Apothecary to the shortened name Sorce, adopting Sorce officially in June 2024. The name references the Latin sors, meaning fate, and was chosen partly because it was easier to share verbally. Today, Sorce is an independently run American fragrance house whose perfumes draw on creativity, emotion, self-expression, memories, dreams, and everyday magic. Moon Magic is presented as a best-selling fragrance.