Fragrance house

Souvenir

Souvenir is an India-focused, fragrance-first self-care brand spanning fragrance, bodycare, skincare, haircare, and home fragrance. Its identity combines Indian botanical and wellness traditions with French fragrance expertise and modern sensorial science. Operating within the beauty and personal-care portfolio of Trudiance Lifestyle Private Limited, the brand is associated with a company incorporated in Maharashtra on 25 May 2022. Souvenir’s product philosophy is fragrance-led self-care guided by IFRA standards, with formulations presented around nature, safety, and modern science. Its concept extends beyond standalone fragrance into a broader sensorial self-care offering, while a “Souvenir De Care” trademark was registered in 2023 for perfumes, perfumery products, fragrances, incense, and scents.