Fragrance house

Spiritica

Spiritica is an Italian fragrance brand founded in 2024 by Daniele Muratori Caputo, also known as NasoDani, and associated with Milan, where it is described as born and produced in Italy. Identified as the founder and creative director, Muratori Caputo brings a background spanning lyrical singing, product design, and olfactory communication; before Spiritica, he created NasoDani in 2021, an Italian YouTube channel dedicated to artistic and niche perfumery. Spiritica grew from combining product design, esotericism, and artistic perfumery, linking scent to personal experiences, places, paranormal or spiritual themes, memory, and inner exploration. Its Illuminata collection draws on the founder’s experiences at specific geographic locations, with coordinates included in its packaging, while Crime explores true-crime themes through narratives about obsession, duality, and darker aspects of human nature. By March 2026, the brand comprised four themed collections: Illuminata, Oscurata, Golden, and Crime. LYNCH aka Smoked Styrax was identified by the founder as one of Spiritica’s best-sellers and as an atmospheric tribute to David Lynch’s artistic universe.