Fragrance house

St Giles

St Giles Fine Fragrance Limited was incorporated in England on 10 April 2015, and St Giles launched publicly in December 2017 under founder Michael Donovan. The British fragrance brand centers on fragrance’s emotional effect and the wearer’s sense of aspiration. Its creative concept associates each scent with a character or persona, inviting the wearer to choose a fragrance linked to an aspect of identity or one they wish to project. The debut collection comprised five character-based fragrances: The Tycoon, The Actress, The Writer, The Mechanic, and The Stylist. The fragrances were made in collaboration with perfumer Bertrand Duchaufour.