Fragrance house

St. Studio

St. Studio is a privately held Amsterdam fashion business founded in 2004, with activities in retail, e-commerce, and fashion design. Its identity centers on contemporary womenswear, including “The Essentials,” a core collection shaped around character and inner self-expression. In 2016, SuperTrash stores were rebranded as ST. studio, introducing a more mature, timeless, and quieter fashion concept. The company’s ownership history also shifted: in 2017, several Dutch fashion investors acquired part of the shares while Olcay Gulsen retained a majority stake; by the 2018 SuperTrash bankruptcy process, Gulsen was reported as a minority shareholder. A current site using the ST Studio name presents the business as a fashion label offering womenswear, menswear, outerwear, and leather goods.