Fragrance house

Stereotype

Stereotype is a fragrance brand built around challenging conventional beauty standards, with an identity centered on individuality, unconventional perspectives, curiosity, and self-expression. Its documented public debut took place in 2025: the Stereotype website project was published on March 14, and the brand was presented at Paris Perfume Week from March 20 to 23. The initial collection comprised four perfumes, all launched that year, created in collaboration with Olaf Larsen, Lucas Sieuzac, Bertrand Duchaufour, and Angéline Leporini. Among them, Unframe was created by Leporini and centers on release from confinement. Stereotype is operated by WHITE SPACE BRAND LAB L.L.C-FZ, which identifies the Stereotype name and logo as its trademarks.