Fragrance house

Steve Martin

Steve Martin Paris is a fragrance house distinct from the American entertainer Steve Martin. Founded and perfumed by Yasir Al Safi, whose family has four generations of professional perfumers, the house was presented as the result of more than a decade of work and research. Steve Martin Perfume appeared in Esxence’s 2019 exhibitor list, while its first collection was announced for presentation at the 2020 Milan fair. Its creative identity connects perfume with culture, geography and human experience, with an emphasis on communicating love, kindness and beauty across cultures. The Proficient Perfumer Collection expresses this approach through six river-themed fragrances—Volga, Yamuna, Tigris, Euphrates, Nile and Mississippi—using major rivers and their associated civilizations as vehicles for cultural storytelling. Yamuna River links its subject to the Taj Mahal and the idea of eternal love. A later release, 0:00 AM, expanded the house’s documented fragrance output.