Fragrance house

Stradivarius

Founded in Barcelona in 1994 as a family womenswear company, Stradivarius built its early visual identity around a musical clef, a motif retained as a central element when its logo was redesigned in 2012. The brand frames fashion as a form of self-expression, emphasizing changing personal style, versatility, creativity, passion, and a youthful attitude. Its creative work has also explored art and new image-making technologies: in 2021, Stradivarius Meets Art presented a digital showcase for emerging artists from different disciplines, curated by Cuban artist Rachel Valdés. In March 2023, the brand’s spring campaign used virtual models and nonexistent garments as an experiment with fashion imagery and creative limits. In December 2024, a campaign framed Stradivarius’s public creative identity around authenticity, personal reinterpretation of style, freedom to mix trends, and self-expression.