Fragrance house

Strange Fire & Fumery

Founded by Jinx Strange in 2017, Strange Fire & Fumery began with homemade incense made to help cover its founder’s fragrance habit and developed into a business centered on incense and perfume. Its current offering presents handcrafted incense and perfume as two core fragrance forms. The brand’s creative practice combines an interest in natural perfumery with the development of authentic synthetic materials, alongside an emphasis on cruelty-free and ecological responsibility. In 2022, Strange Fire & Fumery undertook a major creative reset, redesigning the brand, resetting its scent catalog, and separating perfume development more clearly from incense; the same reset discontinued candles and wax melts as ongoing categories. In 2023, Jinx Strange introduced Incense Odyssey, an educational project about rare resins, woods, and musks, their sourcing and lore, and ecological pressures affecting incense and perfumery materials. The fragrance line includes Lilac & Gooseberries, a restrained two-note perfume inspired by lilac and gooseberries grown by its creator; a 2020 founder communication also identified it as Yennefer of Vengerberg’s signature perfume and linked The White Wolf to an exceptionally popular earlier formula.