Fragrance house

Street Origins

Street Origins is a fragrance brand from the United Arab Emirates, founded in 2025. It operates under Fragrance World, whose parent company traces its origins to 1988 and which was created in 2004. The brand’s creative identity centers on global street culture, drawing on cities, music, art, fashion, community, and self-expression. Its launch presented gender-neutral fragrances in two ranges, Origins and Icon, linking city moods with different fragrance formats. Brand strategy, naming, storytelling, and market approach were shaped around street culture and urban consumer behavior, giving Street Origins a clear focus on fragrance as part of contemporary city life and personal expression.