Fragrance house

Strellson

Strellson builds its public identity around Swiss design, menswear, responsibility, independence, reliability, and relevance beyond short-lived trends. In 2005, it joined JOOP! and windsor. under the shared management umbrella of the HOLY FASHION GROUP, which currently identifies Strellson as one of its three brands. The limited Swiss Cross Jacket, launched in 2003 using old Swiss military blankets, marked the birth of the brand’s Sportswear line; for its 20th anniversary, Strellson reintroduced the design for Fall/Winter 2023 with technical and functional reinterpretations. The brand’s recent creative positioning includes the #WearIndependent identity, launched in 2020, and a new logo introduced in 2021. Strellson entered the fragrance market in 2010 with its first men’s fragrance, created with Mäurer & Wirtz. That fragrance, Strellson N°1, received the Red Dot Design Award in 2010 and the iF packaging award in 2011.