Fragrance house

Strictly Professional

Strictly Professional began in 1989, when Richard Appleby set out to serve beauty-industry professionals with dedicated products and infrastructure. Operated by Bellitas Ltd, the brand has developed as a professional beauty range focused on treatment-use skincare and related salon needs. Its products are developed with lecturers and therapists for professional standards and are used across salon, spa, and health-club settings. The range continues to evolve across beauty-treatment categories, with products and performance updated over time.