Fragrance house

studioanneloes

Studio Anneloes was founded in 2006 by Anneloes van der Heijden as a womenswear brand focused on stylish, comfortable clothing designed for the Dutch fit. The idea followed van der Heijden’s visit to Istanbul, where she saw a gap in the Dutch fashion market and used her savings to buy the first items. In 2010, the brand introduced its first trouser collection in Italian travel fabric, a material that became part of its identity. Its design language combines feminine, high-quality fashion with comfort, durability, and a Dutch fit, alongside an aim to help women feel strong, confident, and comfortable. Studio Anneloes B.V. owns the brand. In July 2025, Studio Anneloes became B Corp certified, with its sustainability approach described through fit and comfort, care, and long product life. The brand entered fragrance in 2023 with The Empowering Scent, an eau de parfum with an ambery profile, alongside matching fragrance sticks for the home.