Fragrance house

Subversive Scents

Subversive Scents was established as The Rolling Stones’ fragrance venture and publicly launched in 2025 with a five-fragrance collection. Created under the band’s RS No.9 fashion and lifestyle label through a partnership between Bravado and Nirvana Brands, the line translates The Rolling Stones’ musical history and rebellious image into genderless fragrance. Its five inaugural scents—Wild Horses, Sticky Fingers, Satisfaction, Urban Jungle, and Paint It Black—draw on songs, albums, and touring history, while the visual identity incorporates the tongue-and-lips logo designed by John Pasche in 1970. Nirvana Brands lists Subversive Scents among the luxury fragrance brands it owns, builds, and globally distributes in partnership with licensed brands.