Fragrance house

Sue Wong

Sue Wong established the SUE WONG label in 1985 with a contemporary daytime-dress collection. Her earlier career included opening a boutique at 19 and serving as chief designer of Arpeja’s Young Edwardian label. The brand’s design language combines references to earlier periods, particularly Old Hollywood glamour, with contemporary silhouettes and romantic, feminine styling. In 1999, it introduced the SUE WONG Nocturne eveningwear division, a central part of its glamour-oriented identity. In 2016, D.N.A.M. Apparel Industries LLC became licensee of the SUE WONG Evening Collection, while Wong continued designing and D.N.A.M. assumed manufacturing and distribution. That transition included plans to extend licensing beyond apparel into fashion, home, lifestyle, and interiors. Trademark records list Sue Wong IP, LLC as the current trademark owner, and Wong continues to oversee the designs.