Fragrance house

Summer Fridays

Founded in 2018 by Marianna Hewitt and Lauren Ireland, Summer Fridays began with the Jet Lag Mask as its first product. The Los Angeles-headquartered brand describes its California-inspired identity through effective skincare and hybrid makeup designed to be gentle, intuitive, and easy to use, and has expanded into lip care, suncare, and body care. In July 2024, TSG Consumer Partners made a strategic growth investment as Prelude Growth Partners exited, while Hewitt and Ireland retained significant stakes and continued leading the company. In March 2026, Summer Fridays introduced its first fragrance, Sunlit Vanilla, drawing on the vanilla aroma associated with its Lip Butter Balm.