Fragrance house

Superz

Superz is a Hungarian fragrance brand based in Budapest. Its origins trace to founder Szabolcs Szerencsés’s interest in Turkish perfume oils, which began in 2014 after he worked in men’s fashion and textiles. In 2017, he moved to Istanbul, where he developed relationships with perfumers and perfume manufacturers and deepened his involvement in perfumery. Fragrance development and testing began in 2019, and Superz and SUPERZ Perfume Kft. were founded in 2021. For its initial launch, the brand tested compositions with several hundred people and selected 12 fragrances. In 2023, Superz presented collaborations with MMA fighter Khamzat Chimaev, including KHAMZAT Smesh and KHAMZAT The Wolf, connecting its creative presentation with MMA culture. Dominance and Gold Dust are identified as the brand’s two bestselling fragrances, while Dominance Gold combines elements of both.