Fragrance house

SUPERZ. Budapest

SUPERZ. Budapest was founded in 2021 by Szabolcs Szerencsés, whose interest in perfume oils began in 2014. During a period in Turkey from 2017 to 2019, he connected with perfume manufacturers and perfumers in Paris, London, Dubai, and Egypt; Szerencsés developed expertise in Turkish perfume oils and established his own production line. Before the brand launched, its fragrances were tested for roughly one to one and a half years with a focus group of several hundred people, and twelve were selected for the initial collection. SUPERZ. combines Hungarian origin and Budapest symbolism with an ambition to represent Hungary internationally. Its fragrances are presented as oil-led compositions using organic or certified ingredients and European-standard production, and some Extrait de Parfum collections carry the NATURIX seal. Hüseyin Erdoğmuş is identified as a major creative figure in developing the compositions. In July 2024, SUPERZ. became a three-year shirt sponsor of Ferencvárosi TC, expanding its public association with Hungarian sport and national identity. Kerti Krisztián is the majority owner of SUPERZ Perfume Kft., with Szerencsés as minority owner.