Fragrance house

SVVW BEAUTY

SVVW BEAUTY is shorthand for Simply Vera Vera Wang, a Vera Wang diffusion collection rather than a separately documented fragrance house. The line was created through a long-term Vera Wang–Kohl’s licensing partnership that began in 2006 and launched nationally at Kohl’s in 2007. Based on Wang’s design sensibility, Simply Vera translated a runway-inspired approach into an everyday collection. Its scope broadened beyond apparel to jewelry, sleepwear, intimates, shoes, accessories, handbags and home, while a 2010 license extension added cosmetics, including makeup, skincare, bath and body products, and beauty accessories. The collection sits within a wider Vera Wang brand that began with a New York bridal salon in 1990 and later expanded into ready-to-wear, home, jewelry, fragrance, accessories and other lifestyle categories. Wang launched her first fragrance, Vera Wang Signature, in 2002. On January 16, 2025, WHP Global completed its acquisition of the intellectual property of the wider Vera Wang fashion brand; Wang remained Founder and Chief Creative Officer and became a WHP Global shareholder.