Fragrance house

Sweetums

Created in 2021 by Dr. Alisa Brady, an entrepreneur and licensed clinical psychologist, Sweetums began with a flavored intimate wipe developed around intimacy, communication, pleasure, and connection. It later expanded into fragrance and beauty, presenting itself as a sensory beauty and sexual-wellness brand that links scent, flavor, and touch with self-care, confidence, and interpersonal connection. Brady’s psychology background shapes the brand’s creative direction, alongside the idea that scent and flavor can contribute to memory, emotion, mood, and connection. Sweetums is a privately held company based in Carlsbad, California. Its fragrance offering centers on Sweet Spot, a solid flavored fragrance designed to be worn like perfume and combine scent with flavor; the collection emphasizes portable, skin-applied, close-to-skin products. In 2026, the Sweet Spot collection expanded with Sugar Cloud, a marshmallow-inspired fragrance.