Fragrance house

Syren Fragrances

Established in Los Angeles in 2019, Syren Fragrances was founded by three siblings from a family with nearly two decades of experience sourcing, distributing, and selling fragrances for other companies. The brand draws on Siren mythology and frames fragrance as an extension of personal presence. Its first releases, Blue Caviar and Pink Caviar, were picked up by major retailers soon after launch. Suspended glass caviar beads inside the bottles give the line its name, while the Caviar naming continues across its publicly documented fragrance range. Syren develops compositions directly with master perfumers at leading fragrance houses, refining concepts through repeated testing and iteration. The brand states that its fragrances are vegan, Leaping Bunny Certified, and formulated to EU-compliant standards. In August 2026, Pink Caviar appeared in Olfactif’s In Full Color collection, where it was described as a bright floral built around gardenia, peony, orange blossom, and melon.