Fragrance house

Tada Parfumeur

Tada Parfumeur is a Thai fragrance house founded and operated by Tada Archawong, who serves as its owner and perfumer. Archawong began developing the brand about a year before formally establishing it in mid-2022, naming it after himself so its scent creation could evolve with him rather than remain limited to one concept. Public fragrance coverage documents its first two releases, Pillow Talk and Oceanic Mojito, in 2021, before that formal establishment. Before Tada Parfumeur, Archawong owned Natural Teller fragrances. He describes Tada Parfumeur’s olfactory identity as varied by concept, with amber appearing in most fragrances and sandalwood used frequently. In 2023, he began a Divine Comedy project interpreting the principal levels of Dante’s Inferno as the fragrance concepts Inferno, Purgatorio, and Paradiso. Archawong has identified Black Cavendish and Radiant Memories as the house’s two best-selling products; Black Cavendish launched in 2022 and is credited to him as perfumer.