Fragrance house

TangentGC

Tangent GC was founded in Stockholm in 2012 by David Samuelsson. The brand began with garment care, drawing partly on Samuelsson’s grandfather’s meticulous approach to clothing; “GC” refers to garment care. From this starting point, Tangent GC developed products spanning detergents, soaps, hand creams, lotions, hair care, and other bath, body, and home categories. Its design philosophy centers on removing the superfluous, with restrained packaging and natural single-note fragrances. In April 2023, the brand extended this approach into niche fragrance with an Eau de Parfum line. The collection introduced the “Solitaire” concept, giving each scent a single raw-material focus rather than a complex blend; its first four fragrances were Cedar, Vetiver, Neroli, and Violet. Neo-classical composer Tomas Nordmark created musical interpretations for the fragrances, with compositions connected to each scent’s raw material and associated region.