Fragrance house

Tania Bulhões

Tania Bulhões began her first business in Uberaba, Minas Gerais, in 1989, selling painted plates, paintings and furniture. In 1991, she moved to São Paulo and opened her first store. The brand developed from her artistic work into a houseware and high-perfumery identity, combining Brazilian references, craftsmanship and inspiration from Minas Gerais, nature and travel. Bulhões remains the founder and creative director, responsible for the brand’s creative work and product designs. In January 2022, private-equity firm Treecorp acquired a significant minority stake, while the founding family retained control. In 2023, Tania Bulhões acquired Royal Limoges, a French porcelain house with more than two centuries of history, strengthening its connection to French porcelain production. In fragrance, Chá Branco is the brand’s first fragrance, a classic and a bestseller, created for Bulhões’s first store. The brand’s exclusive fragrances are created in Grasse, with nature recurring as an inspiration across its fragrances and porcelain designs.