Fragrance house

Teatro Fragranze Uniche

Founded in Florence in 2012 by Fiorella Lucci, Federica Schirra, and Gaia Caiani, Teatro Fragranze Uniche brings together backgrounds in fragrance, fashion and style, and marketing. Based in Sesto Fiorentino near Florence, the Italian brand frames scent as a theatrical, emotional experience, presenting each creation as an olfactory performance or stage. Florence and Tuscany are central creative references, with fragrances drawing on local culture, history, landscapes, gardens, wine, and the Tuscan cigar tradition. Sileno Cheloni’s creativity strongly influenced the brand’s formation, and he collaborated with Teatro during its formative period. The brand began with home fragrances before adding personal eau de parfum in response to requests from established customers. Its home-fragrance range includes Tabacco 1815, created to commemorate the Tuscan Cigar’s 200th anniversary, and Nero Divino, one of its best-known home fragrances, associated with Tuscan harvest culture. During the COVID-19 period, Teatro also produced scented sanitizing gel for a CNA social-enterprise commission, including supplies for the Municipality of Florence. After Lucci’s premature death, Caiani and Schirra continued the brand publicly.