Fragrance house

Tequila Perfumes

Tequila Perfumes was established in 2009 by entrepreneurs who sought to bring together fine fragrance and the spirit of tequila. Its recorded 2015 lineup includes Tequila Bleu Men, Tequila Gold Men, Tequila Noir Men, and Tequila Oud, with Richa Bharara credited as perfumer for all four. The collection is currently presented within Bharara Beauty, whose wider story is associated with Indian founders, more than 25 years of fragrance-industry experience, and an emphasis on memories, nostalgia, and cultural journeys through scent. Bharara Beauty’s European presentation frames the Tequila Collection through the vibrancy and warmth of Mexican culture, with festive, sunlit imagery and descriptions. In 2026, Bharara Beauty was reported as belonging to Edge USA, documenting an ownership change in the broader business that now presents Tequila as a collection.