Fragrance house

Terry de Gunzburg

Terry de Gunzburg founded BY TERRY in 1998 as a bespoke, couture beauty line offering made-to-measure cosmetics; its first flagship opened in Paris’s Galerie Véro-Dodat. Trained at Paris’s Carita beauty school, she had previously spent 15 years as International Makeup Designer for Yves Saint Laurent Beauté, where she invented Touché Éclat in 1992. In 1999, BY TERRY expanded its couture line to the wider market. The brand’s creative identity centers on a luminous, natural-looking complexion, full separated lashes, and an impeccable mouth. In 2004, an accidental excess of rose butter in a lip balm led to Baume de Rose, now BY TERRY’s most successful product and a symbol of its product identity. Today, BY TERRY focuses on makeup and skincare while retaining Terry de Gunzburg as its central creative identity.