Fragrance house

Thalia Sodi

Thalia Sodi began as an exclusive women’s fashion brand announced by Macy’s in December 2013 and launched on February 2, 2015, with apparel, shoes, and jewelry. Its public identity drew on Thalia’s personal style and her connection with Latina consumers, with Thalia serving as the brand’s model, spokeswoman, and advocate. In October 2016, she entered a 50/50 strategic partnership with Authentic Brands Group, which took ownership and management of her intellectual property while Sony continued handling her music. The partnership included plans to develop additional categories such as fragrance, home, watches, and eyewear, alongside international markets. In April 2018, ABG was appointed to manage Thalia Sodi across the United States, Latin America, and Southeast Asia, and the brand was identified within ABG’s portfolio in 2019.