Fragrance house

Thana

Founded in Dubai in 2023, Thana Parfums is a fragrance house created to reinterpret Middle Eastern perfumery through a contemporary lens while retaining a connection to regional heritage. Its approach treats fragrance as an expression of identity, emotion and ritual, with an emphasis on layered compositions, contrast, warmth and texture. The house’s debut collection, The Magic Elixir Collection, frames contemporary extrait de parfum creations through the idea of symbolic potions. The collection draws on the oud tradition of Dubai’s souks while combining tradition and innovation. Its listed perfumers include Kevin Mathys, Christian Provenzano and Julien Rasquinet. In 2026, Thana presented The Magic Elixir Collection at Esxence in Milan, an international art-perfumery event.