Fragrance house

The Art of Shaving

Founded in New York City by Eric Malka and Myriam Zaoui, The Art of Shaving opened its first shop on East 62nd Street on October 6, 1996. The brand began with a botanical pre-shave oil developed to address shaving irritation and grew into a complete four-part shaving ritual. Its public identity focuses on structured male grooming informed by essential oils and botanical ingredients. A March 1997 New York Times feature brought a sharp increase in sales and accelerated the company’s growth. In 2007, The Art of Shaving collaborated with Procter & Gamble on the Fusion Chrome Collection, before Procter & Gamble acquired the brand.