Fragrance house

The Dua Brand

The Dua Brand began in 2016 as an independent niche fragrance house in Los Angeles, with a model centered on imitating or replicating expensive niche fragrances and creating close inspirations with twists. Its creative direction has more recently expanded to include original creations. A distinctive part of the house’s fragrance identity is its use of hybrids, tribrids, and quadbrids—compositions that combine elements from two, three, or four fragrance inspirations or scent concepts. In the United States, a 2020 trademark application identified Musa Industries Inc., a California corporation, as the owner/applicant for THE DUA BRAND in connection with fragrances, perfumes, and colognes; the mark was registered on April 2, 2024.