The Fragrance Shop was established in 1994 as an independent UK fragrance retailer, with an omnichannel model spanning online and physical stores. Its identity is rooted in multi-brand retail and curation, covering mainstream and luxury fragrance rather than one documented signature scent. Ownership changed in the mid-2000s; the available chronology places a purchase by Sanjay Vadera in 2007, while a court judgment records a 2007 acquisition by Per Scent Group. In 2021, the business reached its 200th-store milestone, with 203 shops reported across the UK. The Fragrance Shop marked its 30th anniversary in 2024 and unveiled a Guinness World Record-holding fragrance wall at its Manchester headquarters. In 2025, it developed Fraegra, a separate curated niche-fragrance concept founded by Dylan and Viyan Vadera, extending the group’s activity into artisanal and experiential fragrance retail.
