Fragrance house

The Fruit Company

The Fruit Company is the trade name of Spanish cosmetics company Perfums & Beauty Innova, S.L., incorporated in 2015. Its THE FRUIT COMPANY word mark was filed in Spain in January 2017 and registered that May for cosmetics, perfumes and air fresheners. Fruit provides the brand’s central creative reference, expressed through fresh, playful presentations and fruit-based aromas. Its stated concept connects these scents with fresh, natural products and the aim of making everyday life more positive. Today, the brand’s public identity spans fruit-scented air fresheners, cosmetics and perfumes, with natural extracts and playful fruit aromas emphasized across its range. Fragrance is therefore closely tied to the brand’s identity: fruit is presented as its identifying signature, with aromas also used to create comfortable environments.