Fragrance house

The Grey

The Grey began in May 2018 as a men’s cosmetics and self-care brand founded by Gregor Jaspers, a travelling menswear and lifestyle buyer. Based in Rotterdam, the Netherlands, it developed a compact skincare system combining the efficacy and feel of luxury skincare with a straightforward routine for men who travel and want to pack lightly. The brand presents itself as an inclusive, men-focused destination intended to make wellness, self-care and personal grooming easier to navigate through clear guidance. By 2024, its offering had broadened beyond core grooming to include SPF skincare, supplements and teas, while retaining a wider self-care focus. In 2026, The Grey introduced Poivre Gris Extrait de Parfum, its first extrait de parfum, extending the skincare-led brand into fragrance. The woody-spicy scent is built around citrus, pepper, saffron, cedarwood, amber, musk and patchouli.