Fragrance house

THE LOVE CO

Founded in 2019 in Ambala, India, by Hemang Jain, The Love Co. is a body-first, fragrance-led house operating under Anadoris Group. Its founding concept paired formulations for real body concerns with fragrance as the emotional signature of the ritual, making scent the first design decision. During the 2020 lockdown, the brand shifted toward at-home bathing rituals; in 2021, it reorganized its range around floral, woody, and fresh scent worlds. Oud-based body care became a defining achievement, with those collections described as the brand’s most loved and as a point of distinction in the market. The 2022 launch of Oudh Black Rose was recorded as the brand’s second top-10 launch, marking a notable oud-and-rose chapter in its fragrance development. In 2026, The Love Co. introduced the Leela Collection, a fragrance collection inspired by the love of Krishna.