Fragrance house

The Mad Nose

The Mad Nose is a fragrance brand founded by Pallavi Bhatia. Bhatia began developing it in 2020, bringing packaging and formulation together, and launched the brand in 2025. Its stated purpose is to make high-quality or luxury fragrance more accessible while encouraging individuality, joy, and personal expression. The brand’s visual identity includes bottles with oversized face-shaped caps and prominent noses designed to stand out in online product imagery. It later introduced pocket perfume capsules described as spill-proof and biodegradable, presented in vintage-mint-tin-style cases. The Mad Nose is currently presented on its official website as a product of Dahnm Luxury Private Limited. Its group of four signature scents includes Rare Oud and Mandarin Talkies, within a collection spanning men’s, women’s, and unisex fragrances.