Fragrance house

The Man Company

The Man Company was conceptualised in 2012–13 and formally launched in 2015 by Hitesh Dhingra, Parvesh Bareja, and Bhisham Bhateja as a men’s grooming company. Developed as a digital-native, men-only proposition in India, it offers essentials across beard care, skincare, haircare, body care, and fragrances. Its identity connects grooming with a man’s continuing evolution toward becoming a modern gentleman, pairing products with related knowledge and self-care. The brand’s product philosophy uses handpicked natural ingredients and premium essential oils while excluding harmful chemicals. Emami made its first strategic investment in The Man Company in 2017, increased that investment in 2020, and the brand became an Emami subsidiary in 2022. In 2024, Helios Lifestyle, The Man Company’s parent company, became wholly owned by Emami. Ayushmann Khurrana invested in the brand in 2018 and served as a brand ambassador, with campaigns including #GentlemanKiseKehteHain helping shape its identity. Fragrance is a core category, with Eau De Toilette Noir labelled a best seller on the brand’s homepage.