Fragrance house

The Nose Behind

The Nose Behind GmbH was entered in Frankfurt’s commercial register on 22 May 2018, with Herbert Stricker recorded as managing director, and the company is based in Frankfurt am Main, Germany. The brand is Herbert Stricker’s fragrance collection, shaped as an olfactory diary and travel book: its fragrances begin with personal images, places, situations, and memories rather than a single abstract fragrance family. Marrakech illustrates that approach, drawing on Stricker’s impressions of a trip to the Moroccan city and presented as a unisex fragrance. The founder-led creative direction also works with professional perfumers; for Tennis Green, Stricker is credited as creative director and Frank Rittler as perfumer. Ownership changed in 2025: Mäurer & Wirtz GmbH & Co. KG became the owner of The Nose Behind GmbH on 18 November. The brand was to remain an independent entity under Mäurer & Wirtz, retaining its identity, corporate culture, and operational independence.