Fragrance house

The Nue Co

The Nue Co. Ltd was incorporated in the United Kingdom in 2016, and the business launched in 2017 with food-based supplements. Founded by Jules Miller and Charlie Gower, the company grew from Miller’s experience with IBS and the influence of her grandfather, a scientist who developed vitamins and supplements. Its founding approach paired natural ingredients with scientific research. From that starting point, The Nue Co. expanded into topicals, tinctures, and a Whole Body Health proposition spanning functional fragrances, ingestibles, and products intended to address physical and emotional wellbeing together. In November 2022, it became a certified B Corporation, with a stated purpose connecting human health and planetary health. Fragrance has given that wellness philosophy a distinctive form: Functional Fragrance, the brand’s first scent, was developed over five years using University of Geneva research and created with perfumer Frank Voelkl as an anti-stress supplement delivered through fragrance. The later Nostalgia Collection comprises three fragrances exploring comfort through a modern, skin-like interpretation of gourmand perfumery, also created with Voelkl.