Fragrance house

The Party

The Party is an Italian niche fragrance house whose creative identity draws on classic perfumery and the glamour and elegance associated with the 1930s and 1940s. Presented as Paolo Borgomanero’s project after his work with Acqua di Parma, the house was intended for people who valued traditionally styled luxury fragrance. Its niche line began with The Party in Manhattan, launched in Italy at the end of 2006 and documented as a 2008 release. Described as a chypre, it was reported as having been very successful in Italy in 2008. Later developments included The Ten Party, The Party in Paris, documented as a 2010 release, and the Garden Party soliflore series. Borgomanero is credited as the nose behind The Party fragrances.