Fragrance house

The SAEM

The SAEM was established in 2010 by Hankook Cosmetics, drawing on the parent company’s cosmetics technology and expertise. In August that year, it opened its first store in Seoul’s Myeongdong district. The name SAEM means “spring,” a term associated with continuing inquiry into beauty and the sharing of beauty knowledge from around the world. Its identity links nature-derived ingredients and global cultural knowledge with scientific analysis and practical skincare and makeup solutions. Today, that approach is organized through the Nature RX, Cover RX, and Color RX framework, which draws on Hankook Cosmetics’ research, data, and skin-science expertise. Hankook Cosmetics is the parent company, and The SAEM International is the operating legal entity. The SAEM has also released fragrances, including City Ardor, Urban Breeze, and Urban Delight between 2017 and 2020. In 2020, it partnered with SEVENTEEN on a Japan-limited collaboration of three roll-on eau de parfums based on the group’s Vocal, Hip Hop, and Performance teams.