Fragrance house

The Spirit of Dubai

The Spirit of Dubai is a luxury fragrance line created by Nabeel Perfumes, inspired by Dubai’s contrasting landscapes, traditions, and cosmopolitan character. Its parent company, Nabeel Perfumes, was founded in Yemen in 1969 by Asghar Adam Ali, and The Spirit of Dubai emerged in 2015 as Nabeel developed its luxury fragrance business. The brand treats Dubai as the subject of its fragrance concept, with scents representing the sea, desert, heritage, skyline, Arabian horses, oud, hospitality, and luxury. Its collections include a First Generation niche line, a Second Generation ultra-niche line, and an Accord Collection; the second collection builds on and expands the earlier Dubai-focused narrative. The first niche fragrances debuted in Europe at Esxence in Milan in 2015. In 2019, SHUMUKH was launched with a large jeweled bottle presented as a tribute to Dubai, and its presentation and sale were associated with three Guinness World Records.