Fragrance house

The Strange South

The Strange South opened in August 2017 as a Mississippi-based indie perfume company. Its creative identity centers on unique scents with a Southern Gothic slant, drawing on folklore, ghost stories, cypress swamps, pine forests, and rural Southern imagery; its themes also reference magic and the Old American South. The brand began with perfumes and later expanded into hand and body lotion and customized fragrances. At the time of listing, it described its products as hand-blended and bottled in small batches, vegan, and cruelty-free. The brand’s website lists a mailing address in Caledonia, Mississippi.