Fragrance house

The Voice

The Voice is a fragrance line launched in 2013 with separate versions for women and men. Developed by Dutch fragrance distributor JTG WWL in cooperation with RTL, it is directly tied to The Voice of Holland television format. Its creative identity comes from the talent-competition concept created by John de Mol and its association with aspiring singers. The original The Voice Women and The Voice Men were introduced together as a paired set, with microphone-inspired bottles reinforcing the singing-show connection. JTG identified The Voice as one of its own brands, and B&S acquired JTG in 2007. The perfume also received a public launch at Concept Big Brands Carnival in Dubai on November 13, 2017.