Fragrance house

theessentialblend

The Essential Blend is a home-fragrance collection associated with the Di Liello family, whose perfumery tradition is described as spanning four generations and dating to 1926. Developed as Campomarzio70’s own collection, it celebrates meaningful places through scent, numbering fragrances after the street addresses of associated Italian salons or locations. Its identity maps Italy through cities and cultural landmarks including Rome, Florence, Milan, Cortina d’Ampezzo, and Palermo, with fragrances intended to express the character and olfactory signature of each Essential Store. No. 70 Campo Marzio draws on Rome’s ancient Campus Martius in an amber-led, warm woody composition, while No. 100 Palermo, introduced at Esxence 2024, was inspired by Palermo and its contrasting cultural influences. At Pitti Fragranze 2025, the brand presented a new Hand & Body Collection, extending its place-based approach beyond room fragrance into personal care.