Fragrance house

Thin Lizzy

Thin Lizzy is a New Zealand makeup brand created in 2005 with a mission to make high-quality makeup accessible across ages and incomes. It began with a 6-in-1 compact promoted as serving six makeup functions, then expanded into a broader makeup range whose proposition became closely associated with its advertising jingle. Wendy Nowell-Usticke developed the range during 16 years in Auckland before starting a separate skincare venture in 2018. Early in the brand’s development, Brand Developers bought Thin Lizzy’s manufacturer and product developer and incorporated them into the company. Brand Developers currently includes Thin Lizzy among its health-and-beauty brands, and the THIN LIZZY trademark for cosmetics and related beauty goods is owned by Brand Developers Limited.