Fragrance house

Three

THREE launched in Japan in 2009 through ACRO, a company established by Yasushi Ishibashi in 2008. From the outset, its guiding concept, “NATURAL HONEST CREATIVE,” joined respect for nature with contemporary technology and new value creation. ACRO operates THREE within the POLA ORBIS Group. For its tenth anniversary in 2019, THREE introduced the message “WISDOM, INTUITION, BALANCE,” while its broader identity describes a “third value” formed by crossing apparent opposites such as nature and technology, expressed through holistic care for mind, body, and skin. In 2018, Rie Omoto led development of the gender-focused FIVEISM × THREE extension as Global Creative Director. In February 2026, THREE announced that sales of FIVEISM × THREE products would end, while the name would remain a trade name and THREE would carry forward the former brand’s gender-fluid concept. Its fragrance portfolio also received a recent documented accolade: Essential Scents R 01 Like a Flower ranked first in VOCE’s fragrance category for the second half of 2025.