Fragrance house

Tim McGraw

Tim McGraw’s fragrance line debuted in 2008 through an arrangement with Coty, with McGraw by Tim McGraw as its first fragrance. The following year, Southern Blend connected the line’s creative identity with McGraw’s country persona and Southern-American imagery, presenting the idea of the Southern man and his Southern values. McGraw by Tim McGraw received the Fragrance Foundation’s 2009 Fragrance of the Year – Men’s Popular award and its Packaging of the Year – Men’s Popular award. In 2012, McGraw and Faith Hill expanded the concept into Soul2Soul, a paired his-and-hers collaboration representing their relationship and shared creative input. Coty’s fiscal 2018 portfolio-rationalization report listed Tim McGraw among brands it had divested or terminated; the available evidence does not identify a successor for the fragrance rights.